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Article History

Received: 13 December 2023

Accepted: 2 April 2024

First Online: 8 May 2024

Declarations

:

: Ethical approval was obtained from the University of Southampton Faculty of Medicine ethics committee (Ethics ID 76125) and methods abide by the Declaration of Helsinki, Research Governance Framework for Health and Social Care and Data Protection regulations. All participants consented to participate either by email or verbally over the phone/video call. No defining details including names of individuals, companies or local authorities involved are reported to protect anonymity. Reporting of this study follows COnsolidated criteria for REporting Qualitative research (COREQ) recommendations.

: All participants consented for anonymised quotes to be used in published research.

: CV has a non-financial research collaboration with a UK supermarket chain. All authors declare that they have no competing interests.