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Article History

Received: 13 March 2025

Accepted: 19 May 2025

First Online: 12 November 2025

Declarations

:

: Ethics approval not required (secondary analysis of publicly available documents).

: Not applicable.

: MP, MvS and NM conceptualised the idea for, and were co-authors of a previous study on alcohol industry pregnancy and infant health information. GM, MP, NM, and MvS are co-investigators and/or funded by the SPECTRUM consortium which is funded by the UK Prevention Research Partnership (UKPRP), a consortium of UK funders [UKRI Research Councils: Medical Research Council (MRC), Engineering and Physical Sciences Research Council (EPSRC), Economic and Social Research Council (ESRC) and Natural Environment Research Council (NERC); Charities: British Heart Foundation, Cancer Research UK, Wellcome and The Health Foundation; Government: Scottish Government Chief Scientist Office, Health and Care Research Wales, National Institute of Health Research (NIHR) and Public Health Agency (NI)]. The authors report no other interests to declare.