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Value and engagement: what can clinical trials learn from techniques used in not-for-profit marketing?

Published Online: 2022-06-02

Published Print: 2022-12

Authors

Mitchell, E. J. http://orcid.org/0000-0002-6998-4533
Sprange, K.

Treweek, S.

Nixon, E.
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Text and Data Mining valid from 2022-06-02

Version of Record valid from 2022-06-02
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Article History

Received: 8 February 2022

Accepted: 18 May 2022

First Online: 2 June 2022

Declarations

:

: Not applicable.

: Not applicable.

: ST is an editor-in-chief of <i>Trials</i>. No other competing interests are declared.

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