Farid, Maboubeh http://orcid.org/0000-0003-4940-8720
Chaudhry, Abraar
Ytterstad, Magnus
Wiklund, Stig Johan
Article History
Received: 29 November 2019
Accepted: 20 January 2021
First Online: 2 February 2021
Competing interests
: MF, MY and SJW are employees of Captario AB, marketing the software Captario SUM which was used to perform the modeling and simulations to create data for the empirical illustration. AC was an intern at Captario AB while doing this research. MY and SJW are shareholders of Captario AB.