Unveiling the Nexus: the crucial role of competitive advantage in bridging entrepreneurial marketing practices and sustainable firm performance in small and medium enterprises
Crossref DOI link: https://doi.org/10.1186/s13731-024-00398-0
Published Online: 2024-07-16
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Tolossa, Abebe Techan http://orcid.org/0009-0007-7882-3188
Singh, Manjit
Gautam, Raj Kumar
Text and Data Mining valid from 2024-07-16
Version of Record valid from 2024-07-16
Article History
Received: 6 May 2024
Accepted: 18 June 2024
First Online: 16 July 2024
Declarations
:
: The authors declare that they have no competing interests.