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Plan(t)s for dinner? Complement-based product positioning to encourage plant-based protein purchases in supermarkets

Published Online: 2026-05-22

Authors

Alexander, Eileen

Van Lippevelde, Wendy

Slabbinck, Hendrik
Funding

Funding for this research was provided by:

EIT Food
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Text and Data Mining valid from 2026-05-22

Version of Record valid from 2026-05-22
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Article History

Received: 16 October 2025

Revised: 9 April 2026

Accepted: 5 May 2026

First Online: 22 May 2026

Declarations

:

: The authors declare no competing interests.

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