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Effects of fashion vlogger attributes on product attitude and content sharing

Crossref DOI link: https://doi.org/10.1186/s40691-018-0161-1

Published Online: 2019-02-15

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Choi, Woojin

Lee, Yuri https://orcid.org/0000-0003-0584-650X
License Information

Text and Data Mining valid from 2019-02-15

Version of Record valid from 2019-02-15
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Article History

Received: 13 March 2018

Accepted: 14 October 2018

First Online: 15 February 2019