Emotional branding speaks to consumers’ heart: the case of fashion brands
Crossref DOI link: https://doi.org/10.1186/s40691-018-0164-y
Published Online: 2019-02-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kim, Youn-Kyung http://orcid.org/0000-0002-5507-5152
Sullivan, Pauline
Text and Data Mining valid from 2019-02-06
Version of Record valid from 2019-02-06
Article History
Received: 18 July 2018
Accepted: 14 October 2018
First Online: 6 February 2019