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How to evoke consumer approach intention toward VR stores? Sequential mediation through telepresence and experiential value

Published Online: 2019-03-18

Authors

Jang, Ju Yeun

Hur, Hee Jin

Choo, Ho Jung
Funding

Funding for this research was provided by:

National Research Foundation of Korea (NRF-2014S1A2A2028434, NRF-2017H1A2A1044308)
License Information

Text and Data Mining valid from 2019-03-18

Version of Record valid from 2019-03-18
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Article History

Received: 8 March 2018

Accepted: 15 October 2018

First Online: 18 March 2019

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