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Consumer store experience through virtual reality: its effect on emotional states and perceived store attractiveness

Published Online: 2021-05-05

Authors

Jin, Byoungho

Kim, Gwia

Moore, Marguerite

Rothenberg, Lori
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Text and Data Mining valid from 2021-05-05

Version of Record valid from 2021-05-05
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Article History

Received: 30 October 2020

Accepted: 14 March 2021

First Online: 5 May 2021

Declaration

:

: The authors declare that they have no competing interests.

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