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‘Leveraging on CSR as a tool of brand communication based on consumer’s perception with extrapolation from a novel 3-factor model

Crossref DOI link: https://doi.org/10.1186/s40991-024-00101-2

Published Online: 2024-09-21

Published Print: 2024-12

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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