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A study on the relationship between perceived CSR motives, authenticity and company attitudes: a comparative analysis of cause promotion and cause-related marketing

Crossref DOI link: https://doi.org/10.1186/s41180-019-0028-4

Published Online: 2019-08-01

Published Print: 2019-12

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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