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Effect of social media marketing on online travel purchase behavior post-COVID-19: mediating role of brand trust and brand loyalty

Published Online: 2023-03-28

Authors

Azhar, Mohd

Husain, Rehan

Hamid, Sheeba

Rahman, Mohd Nayyer https://orcid.org/0000-0001-6512-0028
License Information

Text and Data Mining valid from 2023-03-28

Version of Record valid from 2023-03-28
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Article History

Received: 18 August 2022

Accepted: 13 February 2023

First Online: 28 March 2023

Declarations

:

: Not applicable.

: Not applicable.

: The authors declare that they have no competing interests.

Document is current