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Social media influencer streamers and live-streaming shopping: examining consumer behavioral intention through the lens of the theory of planned behavior

Crossref DOI link: https://doi.org/10.1186/s43093-024-00370-0

Published Online: 2024-07-09

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Long, Junyu http://orcid.org/0009-0005-3329-4724
Zaidin, Norzaidahwati

Mai, Xiaojun
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Text and Data Mining valid from 2024-07-09

Version of Record valid from 2024-07-09
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Article History

Received: 10 April 2024

Accepted: 1 July 2024

First Online: 9 July 2024

Declarations

:

: The questionnaire was assessed and approved by Universiti Teknologi Malaysia. An informed consent form signed by Universiti Teknologi Malaysia was provided to every participant before the survey. All data remains confidential.

: Not applicable.

: The authors declare that they have no competing interests.

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