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Unveiling the cultural tapestry: exploring gender dynamics in embracing digital technology brands among the Y Generation in Saudi Arabia: a social structure theory and luxury value model perspective

Crossref DOI link: https://doi.org/10.1186/s43093-025-00486-x

Published Online: 2025-04-15

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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