Social marketing and consumer behavior: a bibliometric analysis
Crossref DOI link: https://doi.org/10.1186/s43093-025-00500-2
Published Online: 2025-04-21
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Shekhar, Suraj Kushe https://orcid.org/0000-0002-5987-3848
Venugopal, Pulidindi
Text and Data Mining valid from 2025-04-21
Version of Record valid from 2025-04-21
Article History
Received: 17 September 2024
Accepted: 22 March 2025
First Online: 21 April 2025
Declarations
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: Not applicable.