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Technological factors and digital marketing adoption in Ethiopian banks: a framework-based systematic literature review

Published Online: 2026-01-22

Published Print: 2026-12

Authors

Yimer, Tewodros

Wodaje, Mulugeta

Yimer, Gashaw
License Information

Text and Data Mining valid from 2026-01-22

Version of Record valid from 2026-01-22
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Article History

Received: 19 October 2025

Accepted: 28 December 2025

First Online: 22 January 2026

Declarations

:

: Not applicable.

: Not applicable.

: The authors declare no competing interests.

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