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The role of marketing analytics in shaping market orientation: a bibliometric review of emerging trends

Published Online: 2026-02-16

Published Print: 2026-12

Authors

Irune, Gómez Pescador

Izaskun, Agirre Aranburu

Leire, Markuerkiaga Arritola

Maider, Elorza Iturbe
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Text and Data Mining valid from 2026-02-16

Version of Record valid from 2026-02-16
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Article History

Received: 1 April 2025

Accepted: 22 January 2026

First Online: 16 February 2026

Declarations

:

: The authors declare no competing interests.

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