A promise or paradox? Assessing corporate social responsibility and green marketing's impact on electronic word of mouth in emerging markets
Crossref DOI link: https://doi.org/10.1186/s43093-026-00755-3
Published Online: 2026-02-16
Published Print: 2026-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ikram, Muhammad
Meliani, Ahmed
Text and Data Mining valid from 2026-02-16
Version of Record valid from 2026-02-16
Article History
Received: 22 November 2024
Accepted: 28 January 2026
First Online: 16 February 2026
Declarations
:
: Not applicable.
: The authors declare no competing interests.