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How and when green marketing works: a systematic review of consumer responses, moderators, and boundary conditions

Published Online: 2026-04-21

Published Print: 2026-12

Authors

Eyasu, Alene

Negash, Mulugeta
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Text and Data Mining valid from 2026-04-21

Version of Record valid from 2026-04-21
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Article History

Received: 20 February 2026

Accepted: 14 April 2026

First Online: 21 April 2026

Declarations

:

: The authors declare no competing interests.

: Not applicable.

: Not applicable.

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