Funding for this research was provided by:
National Natural Science Foundation of China (Grant # 71572039)
Text and Data Mining valid from 2017-10-31
Received: 11 July 2017
Accepted: 2 October 2017
First Online: 31 October 2017
: Salman Majeed, PhD, is an instructor of Marketing Management. His teaching interests are in the field of emotional marketing, consumer behaviors, and tourism development. Currently he is affiliated with School of Economics and Management, Fuzhou University China for his research work.Changbao Lu, PhD, is a professor of Marketing in the School of Economics and Management at the Fuzhou University, Fujian, China. His teaching interests are in the fields of emotions and psychology, advertisement development, and consumer behaviors management. Currently, his research interest focuses on medical tourism management, medical tourism marketing, and medical tourists’ behaviors. He has published over 60 academic articles and 3 books.Muhammad Usman, MBA, is a researcher and a marketing professional. He is currently affiliated with Institute of Business Administration (IBA) University of the Punjab, Pakistan. He is also serving as a lead business manager in Nippon Paints Pakistan (Private) Limited. His professional responsibilities are to manage the marketing, advertising, and sales functions of the industrial and consumer paint coatings in corporate sections of Pakistan. His recent interests are in the development of new markets and policymaking along with his other primary responsibilities.
: The authors declare that they have no competing interests.
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