Funding for this research was provided by:
University of Reading (Studentship)
Received: 18 December 2018
Accepted: 6 August 2019
First Online: 13 August 2019
Ethics approval and consent to participate
: Consent to use the publicly available data was obtained from Mumsnet, as the website has licence to use the content as they deem appropriate. Individual users could not provide consent due to the anonymity of the posts. Ethical approval was obtained from the University of Reading’s Research and Ethics Committee (Ref 17/30).
: Not applicable.
: The authors declare that they have no competing interests.