Funding for this research was provided by:
Economic and Social Research Council (ES/P000592/1)
Received: 12 January 2021
Accepted: 25 May 2021
First Online: 28 June 2021
: Approval for this study was granted by UCL Research Ethics Committee (16749/001). All procedures were conducted in accordance with the ethical standards of this committee and in accordance with the Declaration of Helsinki. All potential participants were emailed an information sheet including the study details, key issues regarding data handling and privacy, participants’ rights to withdraw consent, participants’ guaranteed anonymity and how the study findings will be reported and used. At the start of the focus groups and telephone interviews participants were asked if they had any questions about the study or the information sheet. All participants provided informed consent to participate and to be audio recorded verbally. No illiterate participants were included in the sample.
: Not applicable.
: Alexandra Rhodes, Andrea Smith and Helen Croker declare that they have no competing interests. Clare Llewellyn reports grants from the Economic and Social Research Fund, grants from Best Beginnings (UK charity), during the conduct of the study; personal fees from Yellow Kite, personal fees from The Experiment, personal fees from Diamond Inc, outside the submitted work.