Funding for this research was provided by:
Cancer Research UK (C1418/A14134, C7492/A17219)
Received: 4 December 2018
Accepted: 31 May 2019
First Online: 11 June 2019
Ethics approval and consent to participate
: This study was approved by the UCL Research Ethics Committee (Project ID Number: 5771/002). Since data collection was outsourced, the consent procedure was determined by the market research company that collected the data (Kantar TNS). Kantar TNS collect verbal consent at the start of the Omnibus interview for the survey as a whole, including our section on Attitudes, Behaviour, and Cancer UK Survey (ABACUS), which was recorded as part of the interview, in line with the Market Research Society’s (MRS) Code of Conduct for market research. At the start of the ABACUS section of the interview, participants were informed about the nature and aims of the ABACUS survey. They were also reminded that they could skip any questions or sections of the survey that they did not wish to respond to, and that their responses would be kept strictly confidential.
: The authors declare that they have no competing interests.