Funding for this research was provided by:
New Zealand Health Research Council (21280)
Received: 10 February 2022
Accepted: 14 March 2022
First Online: 31 March 2022
: Ethical approval has been given by the Health and Disability Ethics Committee New Zealand for three years on 30 June 2021, no: 21/STH/122.
: Not applicable.
: DL is the Founder and AB the Marketing Communications Associate of BBM, and are integral members of the research team. WB’s wife is a Pilates instructor at BBM. No other authors have any conflict of interest to declare.