Funding for this research was provided by:
Medical Research Council (MR/K007017/1)
Economic and Social Research Council (ES/L007487/1)
Engineering and Physical Sciences Research Council (EP/ J017728/1)
Received: 24 April 2017
Accepted: 16 January 2018
First Online: 22 January 2018
Ethics approval and consent to participate
: Ethics approval was provided by the University of Edinburgh’s Institutional Review Board. Kate Granger was deceased at the time of the study but written agreement to extract, analyse and publish her tweets was sought and obtained from her widower Chris Pointon.
: The manuscript was shared with Chris Pointon and received his written approval.
: This study was conducted as part of JT’s self-funded PhD research project, supervised by CP. JT is also an employee of Ernst and Young Ltd. but the organization was not involved in the study design, data collection and analysis, decision to publish or preparation of the manuscript.
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