Funding for this research was provided by:
Department of Health and Human Services, State Government of Victoria (N/A)
Received: 22 October 2018
Accepted: 28 February 2019
First Online: 28 March 2019
: Liz Sannen was the Senior Campaign Adviser in Health and Emergency Management at the Victorian Department of Health & Human Services at the time this study was undertaken. Liz is now the Marketing & Communications Director at Lauriston Girls’ School.
: Ethics approvals for this project was obtained from Monash University’s Human Research Ethics Committee on 5 September 2016 for the formative research phase (ref: 2016–724) and on 17 January 2017 for the campaign evaluation phase (ref: 2017–7811).
: Not applicable.
: The authors declare that they have no competing interests.
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