Funding for this research was provided by:
Bill and Melinda Gates Foundation (OPP1161108)
Received: 27 March 2020
Accepted: 4 August 2020
First Online: 14 September 2020
Ethics approval and consent to participate
: This study received ethical approval from University of Cape Town Faculty of Health Sciences Human Research Ethics Committee (HREC): 692/2017.Information and consent forms were provided in a language comfortable to interviewees. Both verbal and written consent was confirmed before conducting any of the interviews. Contact details for the study PIs and UCT HREC were provided.
: The data presented here has been anonymized, as per the abovementioned informed consent process.
: No competing interests are declared. In the interests of full transparency, the following information is provided:SJ served as an unpaid communications expert on a MomConnect Steering Committee in 2018 to guide future research using the MomConnect platform. This committee was disbanded prior to her involvement in this study.PB and LB supported the original design and implementation of the MomConnect program.