Funding for this research was provided by:
Grains Research and Development Corporation (Unknown)
Accepted: 26 March 2021
First Online: 7 April 2021
: Approval was obtained from Charles Sturt University Human Research Ethics Committee. The procedures used in this study adhere to the tenets of the Declaration of Helsinki. Informed consent was obtained from all individual participants included in the study.
: Not applicable.
: Kirsty McKenzie; Debra Metcalf and Anthony Saliba declare that they have no conflict of interest. Appy Gao worked with Austrade and was employed as a consultant during the very early stages of the research (a trip to China to explore cultural importance of Baijiu), but was no longer employed in this role during development of research materials; data collection and analysis; or manuscript preparation.