Kohavi, Ron
Tang, Diane
Xu, Ya
Hemkens, Lars G.
Ioannidis, John P. A.
Article History
Received: 2 April 2019
Accepted: 18 January 2020
First Online: 7 February 2020
Ethics approval and consent to participate
: Not applicable.
: Not applicable.
: RK currently works at Airbnb; this article was written while he worked at Microsoft, where many of the experiments described here ran. Microsoft may indirectly benefit from the manuscript, which establishes it as a thought leader in the Controlled Experiments space.As disclosed in the authors section, DT works at Google. Google may indirectly benefit from the manuscript, which establishes it as a thought leader in the Controlled Experiments space. Google includes experimentation as part of existing products such as Google Analytics.As disclosed in the authors section, YX works at LinkedIn. LinkedIn may indirectly benefit from the manuscript, which establishes it as a thought leader in the Controlled Experiments space.LGH and JPAI support the RCD for RCT initiative, which aims to explore the use of routinely collected data for clinical trials. They have no other relationships or activities that could appear to have influenced the submitted work.