Exploring the effects of a non-interactive talking avatar on social presence, credibility, trust, and patronage intention in an e-commerce website
Crossref DOI link: https://doi.org/10.1186/s13673-017-0123-4
Published Online: 2017-11-15
Published Print: 2017-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Liew, Tze Wei
Tan, Su-Mae http://orcid.org/0000-0002-1382-5592
Ismail, Hishamuddin
Funding for this research was provided by:
Fundamental Research Grant Scheme by Malaysia Ministry of Higher Education (: MMU/RMC-PL/SL/FRGS/2015/1)
Text and Data Mining valid from 2017-11-15
Version of Record valid from 2017-11-15
Article History
Received: 23 May 2017
Accepted: 6 November 2017
First Online: 15 November 2017