A customer value analysis of Taiwan ice cream market: a means-end chain approach across consumption situations
Crossref DOI link: https://doi.org/10.1186/s40064-015-1564-8
Published Online: 2015-12-08
Published Print: 2015-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Chen, Yan-Kwang
Tsai, Pei-Shan
Chiu, Fei-Rung
License valid from 2015-12-01