Evaluation of TV commercials using neurophysiological responses
Crossref DOI link: https://doi.org/10.1186/s40101-015-0056-4
Published Online: 2015-04-24
Published Print: 2015-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Yang, Taeyang
Lee, Do-Young
Kwak, Youngshin
Choi, Jinsook
Kim, Chajoong
Kim, Sung-Phil
License valid from 2015-04-24
Article History
Received: 30 September 2014
Accepted: 27 March 2015
First Online: 24 April 2015