The impact of corporate reputation on brand attitude and purchase intention
Crossref DOI link: https://doi.org/10.1186/s40691-016-0072-y
Published Online: 2016-10-28
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Jung, Na Young
Seock, Yoo-Kyoung
Text and Data Mining valid from 2016-10-28
Version of Record valid from 2016-10-28
Article History
Received: 12 March 2016
Accepted: 14 August 2016
First Online: 28 October 2016