Lee, Seung-Hee
Workman, Jane E.
Jung, Kwangho
Funding for this research was provided by:
Korea Institute of Public Affairs, Graduate School of Public Adminitration, Seoul National Univerty
This article is maintained by: Elsevier
Article Title: Brand relationships and risk: influence of risk avoidance and gender on brand consumption
Journal Title: Journal of Open Innovation: Technology, Market, and Complexity
CrossRef DOI link to publisher maintained version: https://doi.org/10.1186/s40852-016-0041-0
Content Type: simple-article
Copyright: Copyright © 2016 The Author(s). Published by Elsevier Ltd