Brand relationships and risk: influence of risk avoidance and gender on brand consumption
Crossref DOI link:
Update policy: https://doi.org/10.1007/SPRINGER_CROSSMARK_POLICY
Workman, Jane E.
Funding for this research was provided by:
Korea Institute of Public Affairs, Graduate School of Public Adminitration, Seoul National Univerty
unspecified valid from 2016-08-12