Cross-cultural differences in concrete and abstract corporate social responsibility (CSR) campaigns: perceived message clarity and perceived CSR as mediators
Crossref DOI link: https://doi.org/10.1186/s40991-016-0009-1
Published Online: 2016-08-02
Published Print: 2016-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kim, Soojung
Bae, Jiyang
License valid from 2016-08-02