Analysis of the impact of social network sites and eWOM marketing, considering theĀ reinforcing dimensions of the concept of luxury, on tendency toward luxury brand
Crossref DOI link: https://doi.org/10.1186/s43093-020-00025-w
Published Online: 2020-06-11
Published Print: 2020-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
MajlesiRad, Zahra http://orcid.org/0000-0001-5818-7523
Haji pour Shoushtari, Abdol Hamid
Text and Data Mining valid from 2020-06-11
Version of Record valid from 2020-06-11
Article History
Received: 14 December 2019
Accepted: 28 February 2020
First Online: 11 June 2020