Javed, Sara
Rashidin, Md. Salamun
Jian, Wang
Funding for this research was provided by:
The Fundamental Research Funds for the Central Universities (CXTD10-11)
University of International Business and Economics of China and the National Social Science Foundation of China (17ZDA098)
Article History
Received: 21 April 2020
Accepted: 9 February 2021
First Online: 9 March 2021
Competing of interests
: All the authors declare that they have no completing of interest.
: This study was under the “A Mixed Approach on Determining the factors affecting Brand loyalty with a Moderating role of social trust and Corporate social responsibility: A study on fast food restaurants of Pakistan” approved by the ethics committee of COMSATS Institute of Information Technology, Sahiwal with approval number CIIT/SP13-RMS-004/SWL. The subject provided written consent.