QR-Codes — Marketing-Hype oder effektives Instrument?
Crossref DOI link: https://doi.org/10.1365/s11621-014-0404-5
Published Online: 2014-10-16
Published Print: 2014-10
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Neumann, Natalie
Bartsch, Silke
Meyer, Anton