Gamification als „Brand-Ucation“: Verspielte Marken als Erfolgsfaktor der Smartification von Management
Crossref DOI link: https://doi.org/10.1365/s35764-022-00417-3
Published Online: 2022-07-27
Published Print: 2022-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lies, Jan
Funding for this research was provided by:
FOM Hochschule für Oekonomie & Management gGmbH
Text and Data Mining valid from 2022-07-27
Version of Record valid from 2022-07-27
Article History
Accepted: 4 June 2022
First Online: 27 July 2022