The Unknown Customer – The Potential of Integrating Customer Data
Crossref DOI link: https://doi.org/10.1365/s40702-017-0362-x
Published Online: 2017-09-25
Published Print: 2018-02
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Gimpel, Henner
Schmied, Fabian http://orcid.org/0000-0002-4456-513X
Stöber, Anna-Luisa
License valid from 2017-09-25