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Data-based Customer-Retention-as-a-Service: Induktive Entwicklung eines datenbasierten Geschäftsmodells auf Basis einer Fallstudie der Automobilbranche

Crossref DOI link: https://doi.org/10.1365/s40702-021-00724-0

Published Online: 2021-04-16

Published Print: 2021-06

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Kortum, Henrik https://orcid.org/0000-0002-1089-711X
Rebstadt, Jonas https://orcid.org/0000-0001-8531-3273
Gravemeier, Laura Sophie https://orcid.org/0000-0002-2306-1477
Thomas, Oliver
Funding

Funding for this research was provided by:

Deutsches Forschungszentrum für Künstliche Intelligenz GmbH (DFKI)
License Information

Text and Data Mining valid from 2021-04-16

Version of Record valid from 2021-04-16
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Article History

Received: 15 December 2020

Accepted: 20 March 2021

First Online: 16 April 2021

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