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Umdenken beim Verkauf von Business-to-Business-Lösungen: Integration von Marketing, Vertrieb und Customer Success Management

Published Online: 2024-06-17

Published Print: 2024-06

Authors

Durst, Carolin https://orcid.org/0000-0002-9378-1410
Pöppelbuß, Jens
Funding

Funding for this research was provided by:

Hochschule für angewandte Wissenschaften Ansbach
License Information

Text and Data Mining valid from 2024-06-01

Version of Record valid from 2024-06-17
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Article History

Received: 7 May 2024

Accepted: 26 May 2024

First Online: 17 June 2024

Document is current