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Einsatz von Künstlicher Intelligenz im B2B Customer-Relationship-Management: Identifikation von Herausforderungen und Einsatzpotenzialen in produzierenden kleinen und mittleren Unternehmen

Crossref DOI link: https://doi.org/10.1365/s40702-024-01132-w

Published Online: 2024-12-01

Published Print: 2025-02

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Fili, Jana

Alt, Daniel

Katzenberger, Luisa-Simone Karin

Christoph, Simon

Piazza, Alexander https://orcid.org/0009-0000-1246-3377
Funding

Funding for this research was provided by:

Hochschule für angewandte Wissenschaften Ansbach
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Text and Data Mining valid from 2024-12-01

Version of Record valid from 2024-12-01
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Article History

Received: 1 September 2024

Accepted: 12 November 2024

First Online: 1 December 2024

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