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B2B-Marketing im Zeitalter von KI-Agenten – Maschinen filtern, Menschen entscheiden

Published Online: 2026-07-20

Authors

Durst, Carolin

Piazza, Alexander
Funding

Funding for this research was provided by:

Hochschule für angewandte Wissenschaften Ansbach
License Information

Text and Data Mining valid from 2026-07-20

Version of Record valid from 2026-07-20
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Article History

Accepted: 30 June 2026

First Online: 20 July 2026

Document is current