Vom Produkt-Marketing zum Marketing für Mobile-Use-Leistungen
Crossref DOI link: https://doi.org/10.1365/s11621-014-0399-y
Published Online: 2014-10-16
Published Print: 2014-10
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Jacob, Frank
Bruns, Katherina