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Does Social Media Influencer Credibility Affect Attitudes and Engagement Behaviour? - Empirical Evidence

Crossref DOI link: https://doi.org/10.15405/epsbs.2024.05.61

Published Online: 2024-05-06

Update policy: https://doi.org/10.15405/europeanpublisher_crossmark_policy

Authors

Bakar, Nor Azri Sharizal Abu https://orcid.org/0000-0003-4540-7632
Musa, Rosidah https://orcid.org/0000-0001-9528-4293
Muda, Mazzini https://orcid.org/0000-0002-9708-7506
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Publication History

Published: 2024-05-06