Configurational Pathways to Digital Marketing Impact: A Mixed-Methods Architecture of Trust and Consumer Verification in Travel Planning
Crossref DOI link: https://doi.org/10.15640/jmm.v14p1
Published Online: 2026-07-11
Update policy: https://doi.org/10.15640/crossmark-policy
Ibragimov, Iashar https://orcid.org/0009-0004-1948-628X
Kadagidze, Lamara https://orcid.org/0000-0002-9625-4384
Urushadze, Mariam
License valid from 2026-07-11