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The Effect of Electronic Word of Mouth (e-WOM) Advertising on the Sports Customers' Purchase Intention with Emphasis on the Mediator Role of Consumer’s Involvement

Crossref DOI link: https://doi.org/10.29252/JRSM.9.18.111

Published Online: 2020-01-01

Update policy: https://doi.org/10.29252/crossmark-policy

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