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The Impact of Sport Financial Sponsorship on Brand Equity and Performance: Structural Equation Modeling (SEM) Approach

Crossref DOI link: https://doi.org/10.29252/aassjournal.712

Published Online: 2019-09-01

Update policy: https://doi.org/10.29252/crossmark-policy

Authors

Zarei Mahmoudabadi, Mohammad

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Keshtidar, Mohammad

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Razavi, Seyed Mohammad Javad

,
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Journal Owner: Annals of Applied Sport Science

Journal Publisher: Annals of Applied Sport Science